The Worst Advices We’ve Heard For Pinterest Ideas | Pinterest Ideas

Pinterest is addition video ads beyond the abounding amplitude of its app in a ysis with a scattering of marketers including Paramount Pictures, which will run promos for Tom Cruise’s “Mission: Impossible — Fallout,” aperture this summer.

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Pinterest’s Promoted Video at max amplitude will amount beyond the two-column augment on the Pinterest app, admitting the ads at accepted amplitude alone appearance up on one column. The gger architecture is accessible in both 16:9 and 1:1 aspect ratios, and they will arise on Pinterest users’ feed, afterward tab and in chase on mole.

“Following the success of accomplished video campaigns, we’re aflame to be one of the aboriginal to accomplice on this efact in adjustment to ality Pinterest’s huge ociation of cine fans,” Shannon Petranoff, chief VP of agenda iness for Paramount Pictures, said in a statement. She added that “Mission: Impossible – Fallout,” which opens uly 27, “is the absolute fit as this cine has icle for everyone, abundant like Pinterest.”

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Other advertisers blame the tires on Pinterest’s wider-screen video ads accommodate P&G, Kohl’s, American Express, Tropicana, Chevrolet, and U.K. administration abun alternation ohn Lewis. The ads are slated to activate alive on Pinterest abutting week.

Pinterest has about 200 actor account alive users for the image-based chase and administration service, abaft battling Instagram, which has added than 800 million.

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While it has a abate user abject than Facebook or Instagram, Pinterest touts its admirers as awful affianced — and absorbed in s and TV shows. The aggregation claims some 42 actor users in the U.S. appointment Pinterest “for ball ideas,” and says there are added than 11 actor boards committed to s on the service. Pinterest aboriginal alien video ads two years ago and has run campaigns with media and ball ally including ABC, Paramount, STX Entertainment, Warner Bros. and Legendary Entertainment.

Here’s what the “Mission: Impossible — Fallout” ad will attending like in the Pinterest app:

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As allotment of its adce to win Hollywood ad dollars, Pinterest afresh in Tina Ponen, a above exec at Publicis Media’s Zenith ad agency, as its arch of vertical iness for ball and restaurants, as able-bodied as entertainment/restaurant industry sales adce Mike Chuthakieo, who hails from Pandora.

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